Samsung UK : Viral marketing against Apple iPhone 4
With viral marketing reaching a new height, it seems ethics has taken a backseat.
The social web 2.0 properties, Twitter and Facebook, contribute to the online viral marketing strategy in several ways.
The iPhone 4 owners are already been given away free Bumper by Apple and now it seems Samsung UK is trying to encash on it by offering a free Samsung Galaxy S to the Apple iPhone 4 sufferers (antenna gate issue) who are finding iPhone 4 a trouble maker. The iPhone 4 sufferers can claim the brand new Free Samsung Galaxy S mobile handset by tweeting @samsungukmobile and providing them with details and notes. Since, by the time one tweets and contacts them, only a few handsets might have been left or might have even exhausted, it is better he checks out first.
The blow by Samsung (believed to be the best till date) on Apple’s iPhone 4 products has come soon on the heels of Apple’s open war with Nokia, RIM and HTC.
According to CNN, Samsung has confirmed the ‘deal’ as official.
Samsung UK’s real motive has to be found out as to whether they are really interested in helping the iPhone 4 sufferers or are they simply ‘marketing’ their product at the cost of iPhone 4’s signal issue drawback or are they making a joke of Apple iPhone 4.
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